CREATIVE
DIRECTOR/ART

DRIVE + LEAD + WIN

My professional footprint is defined by CUT/CREATIV: a holistic methodology encompassing strategy, concepting, direction, and production.

CUT THROUGH.

CUT THROUGH.

WIN AUDIENCES.

WIN AUDIENCES.

While my work spans diverse industries, it is anchored by a single mission of driving behavior change through purpose. I specialize in shifting perceptions and architecting the creative bridge between audience needs and brand opportunities.

GOOD/COMPANY

  • Creative Director with a sharp instinct for storytelling and a track record of building bold, award-worthy campaigns across every screen and stage. Masters the intersection of brand, message, and medium—bringing concept-driven strategy to life through copy, design, photography, and video. Leads headline-making work for clients like AmeriCorps Seniors and the U.S. Coast Guard, helming national campaigns and $50M+ creative efforts with precision and punch. A powerhouse of big ideas, budget-savvy execution, and pitch-perfect positioning that moves the needle and shapes what's next.

  • Creative leadership rooted in vision, velocity, and versatility—building powerhouse teams that don’t just meet the brief, they redefine it. Cultivates a fast-paced, idea-first culture where collaboration sparks innovation and talent is mentored to rise, stretch, and lead. Equally fluent in big-picture thinking and on-the-ground execution, driving teams across copy, design, and production to deliver bold, brand-defining work. Inspires with clarity, leads with purpose, and turns creative potential into standout results.

  • As a creative director, I integrate AI to elevate every step of the creative process—from research and ideation to execution and optimization. AI helps me uncover insights quickly, identify emerging trends, and develop data-driven concepts that truly resonate. By automating repetitive tasks like asset management and layout adjustments, I free up time to focus on strategy and storytelling. During ideation, AI-powered tools expand creative possibilities and accelerate prototyping. Rather than replacing creativity, AI enhances my ability to lead with both imagination and precision, delivering work that stands out and connects.

  • Beyond Purpose: Make Messaging That Matters.

    Mission and purpose don’t move people, relevant messaging does, so build for real decisions, not brand statement.

  • AI Can Scale Messages. It Can't Replace What Moves People.

    AI can scale content, but only human connection drives action, so build ideas that people feel, trust and see reflected in others.

  • Behavior Change Begins With Perception.

    Perception drives behavior, so change how people see it before you ask them to act.

  • It's Not Storytelling. It's Getting Attention.

    If it doesn’t earn attention first, the story doesn’t matter because attention is what makes it land and what makes it make the cut.