ORONDE
VAUGHAN

Creative Director with a sharp instinct for storytelling and a track record of building bold, award-worthy campaigns across every screen and stage. Masters the intersection of brand, message, and medium—bringing concept-driven strategy to life through copy, design, photography, and video. Leads headline-making work for clients like AmeriCorps Seniors and the U.S. Coast Guard, helming national campaigns and $50M+ creative efforts with precision and punch. A powerhouse of big ideas, budget-savvy execution, and pitch-perfect positioning that moves the needle and shapes what's next.

Creative leadership rooted in vision, velocity, and versatility—building powerhouse teams that don’t just meet the brief, they redefine it. Cultivates a fast-paced, idea-first culture where collaboration sparks innovation and talent is mentored to rise, stretch, and lead. Equally fluent in big-picture thinking and on-the-ground execution, driving teams across copy, design, and production to deliver bold, brand-defining work. Inspires with clarity, leads with purpose, and turns creative potential into standout results.

As a creative director, I integrate AI to elevate every step of the creative process—from research and ideation to execution and optimization. AI helps me uncover insights quickly, identify emerging trends, and develop data-driven concepts that truly resonate. By automating repetitive tasks like asset management and layout adjustments, I free up time to focus on strategy and storytelling. During ideation, AI-powered tools expand creative possibilities and accelerate prototyping. Rather than replacing creativity, AI enhances my ability to lead with both imagination and precision, delivering work that stands out and connects.