This campaign secured the 5-year, 50-million-dollar, US Coast Guard’s national recruiting contract. The GPS coordinates position the USCG’s mission anywhere in the world and challenges the audience to reflect on their current position in life. This sophisticated approach resonated with the core audience, STEM students. With recruiting goals met year after year, the GPS campaign led the US Coast Guard’s marketing efforts for an additional 2-year, 13-million-dollar contract extension.
Bemeals, a Miami-based food company, offers delicious meals for professionals seeking a 5-star lunch experience from their freezer. The strategy challenged the audience’s perceptions of frozen food offerings. This complete brand system supported digital media, packaging, in-store experience, and out-of-home assets.
GWYou allowed The George Washington School of Business to align the unique benefits of it’s customizable graduate programs with the requirements of its diverse audience. Every touch point of this campaign speaks to the ability to create a customized certificate program that fits you. GWYou served as the base campaign for each of GWSB’s specific business degrees.
The MBA campaign saw a 331% increase in conversions as compared to the previous period; the MSCERT campaign saw a 68% decrease in cost-per-conversion; and the MIMMIBS campaign served over 22.2MM impressions to target audiences.
The onslaught of talking heads and misinformation prompted the American Association for the Advancement of Science to seek a social campaign that expressed the importance of fact. You Know Best offers a nod to its members and positions the AAAS as the premiere association taking a stand for science.
Resiliency is quickly becoming a legislative requirement for residential and commercial HVAC products nationwide. To better associate its products with the term, Mitsubishi Electric required a B2B campaign that aligned its rich history as an industry leader with it’s core audience, HVAC professionals. The Future Proven campaign speaks to this history by aligning it’s durable products with natural land features that have withstood the test of time. This print ad campaign was featured in HVAC trade periodicals.
This series of PSAs for the American Physical Therapy Association of America promoted physical therapy as a safe and effective solution for pain management. Each PSA was produced for about 150 thousand dollars and distributed nationally.
The premier volunteer service for those 55+ needed a national campaign to promote brand awareness and recruitment across its 3 sub-brands. The “Your Moment” campaign connected the audiences’ lifetime of moments with their idea of creating new moments through volunteering. ACS landing page visits increased 622% in the first month of the digital and social assets launching in-market. I am currently in the production phase of producing 6 national awareness PSAs that are set to launch mid-2024.
The striking logo features seven stripes representing the six military branches and NOAA. Combined the stripes create a military rank ribbon. The form also conveys a draped flag to honor those who served. Supporting communication within the brand guide directs logo usage, design language and strategy.